Freelance Copywriter & SEO Content Writer for Ethical Brands

As a freelance copywriter and SEO expert, I help purpose-driven businesses produce engaging content that connects with ethically conscious audiences. 

I create high-quality website copy, blog articles, email marketing sequences, social media posts and more, designed to tell your brand’s story and turn readers into loyal customers and advocates. I specialise in crafting authentic, relatable, well-researched and value-driven content for ethical businesses and organisations. 

But what’s great content if it’s not seen? As a freelance SEO content writer, I help your brand’s voice and vision be heard by optimising your website and content to rank higher on search engines, bringing in the right audience and increasing traffic.

Hi, I’m Eloise,

An image of Eloise Osborne, a freelance copywriter and SEO expert.

I’m a freelance copywriter based in Edinburgh, Scotland who works with brands around the world.

With over five years of experience in content writing and SEO and a first-class honours degree in English Literature and Creative Writing, I bring a strong foundation of storytelling, communication and strategy to every project I take on. I’m a native British English speaker and am confident in writing in American English.

I’m passionate about working with sustainable and ethical businesses, helping them to create compelling, purpose-driven content that connects to their audience. If you're looking for a freelance content writer who understands the power of impactful, ethical messaging, I’d love to chat!

Hire me as your freelance copywriter for content that…

🤝 Connects with a sustainable audience

Sustainability isn’t just a buzzword, it’s a movement. I specialise in creating messaging that speaks to eco-conscious consumers in a genuine way that inspires trust and advocacy. 

✨ Is creative and fun

As a freelance creative content writer, I bring a creative, human touch to my writing, making sure your brand stands out with fresh, relatable, and exciting messaging that resonates with your audience. 

⚡️ Is search engine optimised

As an SEO writer, I blend creative storytelling with SEO-focused content, ensuring your website and blog posts attract the right audience. My SEO content writing service ensures your content is both discoverable and valuable.

🔎 Is well researched

Credibility is key, especially in industries that require expertise and trust. I take the time to ensure every piece of content is backed by accurate research, reliable sources, and industry insights.

Client Testimonials

My SEO/ Copywriting Services

➜ Website Copywriting

I create clear, engaging, and conversion-focused website copy that reflects your values and resonates with your audience. As an SEO website content writer, I make sure your website is crafted for search engine optimisation.

➜ Article/ Blog Copywriting

I write informative, engaging, and well-researched blog posts and freelance articles that provide value to your readers. So if you're looking for a magazine article writer or SEO writer for your blog, you’ve come to the right place!

➜ SEO Copywriting

In my freelance SEO service, I blend creativity with SEO best practices to craft content that ranks well on search engines while maintaining a natural, compelling tone. As an SEO writer, I have experience working with Semrush and Surfer SEO.

➜ Ghostwriting

In need of ghost writing freelance help? I provide ghostwriting services for articles, thought leadership pieces, and long-form content, ensuring your voice and expertise shine through. 

➜ Copyediting

Have content that needs a bit of a polish? As a freelance content editor, I offer copyediting services to refine your writing, improve clarity, and ensure consistency while keeping your brand’s voice intact. 

➜ Social Media Copywriting

Want to stop the scroll and improve engagement on your social media? As a freelance social media content writer I create social media copy that stands out in the crowd, drives engagement, and aligns with your brand.

➜ SEO & Copywriting Consultant

Need strategic guidance on your content strategy and SEO approach? As a freelance SEO consultant and content strategist, I help businesses develop effective content and improve their website performance through SEO tactics such as a keyword strategy. 

Who I Work With

As a freelance copywriter, I work with businesses in Edinburgh, the UK and beyond that are committed to sustainability and creating a positive social impact. Whether you're a startup, a small business, or a larger organisation, I create engaging, purpose-driven content that reflects your values and connects with your audience.

Topics I Especially Enjoy Writing About

  • I’m passionate about writing about climate solutions, ethical businesses, and the intersection of environmental and social justice, helping brands communicate their impact authentically. If you’re looking for a “sustainability copywriter” or “ethical writer”, let’s chat!

  • As an Edinburgh-based writer, I love covering Scottish culture, history, local businesses, and the vibrant creative scene in the city and beyond. If your looking for help with your content marketing in Edinburgh, please get in touch!

  • From sustainable food production to plant-based recipes, to eco-conscious restaurants, I love writing about food and mindful consumption. If you’re looking for a food content writer with a sustainability focus, let’s work together!

  • Mental well-being and a healthy lifestyle are very important to me, and I’m keen to work with businesses that believe so too. If you’re looking for a wellness and lifestyle content writer for your blog or magazine that offers thoughtful, informative content production, I believe we’d be a great match! 

  • Ethical and eco-conscious travel is a big part of my life and my writing: from local Scottish getaways to sustainable tourism guides that connect users to nature and culture around the world.

    If you’re searching for a freelance travel content writer, I’d love to hear from you.

  • As a member of the LGBTQ+ community myself, I’m passionate about writing content that uplifts queer voices and inclusive brands. Got a queer project on the go? Let’s partner up.

  • I’m always enthusiastic to work on projects that explore topics around gender equality, women’s rights, and sexuality. In need of a feminist copywriter? I’ve got your back.

  • From wildlife conservation to pet care tips, I love writing about our connection to animals and the natural world.

  • Art is a vital part of our society and I’m passionate about helping to promote the work of independent artists and creative industries. If you’re looking for a freelance creative copywriter with a love for art, let’s bring your vision to life!

  • Ethical fashion and sustainable beauty are key themes in my writing, helping conscious brands share their message. If you’re looking for a sustainable fashion copywriter or a beauty content writer, let’s connect!

Let’s Work Together!

Looking for a freelance copywriter and freelance SEO expert to create waves for your positive-impact brand? Let’s have a chat! 

Freelance Copywriter & SEO Content Writer FAQs

  • Yes! Hiring a freelance copywriter for small businesses ensures tailored, high-quality content without the overhead of an agency. A freelance copywriter for SMEs can refine your messaging, boost engagement, and improve SEO – all while aligning with your brand’s values and budget.

  • A copywriter creates written content (“copy”) for various purposes, such as marketing or informative materials, and helps brands communicate their messages clearly and effectively. A content writer and SEO blog writing expert will work to help your website rank high in search engines and increase traffic.

  • SEO-optimised content writing involves creating content that’s designed to rank well on search engines like Google. It includes using relevant keywords, optimising meta descriptions and ensuring readability to make the content more discoverable. 

    A freelance SEO specialist can help you with this, by creating engaging content that will also rank well.

  • Yes, SEO is crucial for content writing if you’d like your content to reach a wide audience. If you hire an SEO content writer who’s an expert in search engine optimization content writing, they’ll help increase your website’s visibility, drive traffic, and improve rankings in search engines.

  • Not at all! AI tools can be used to assist with aspects of copywriting, such as generating basic content or providing ideas, but human copywriters bring creativity, emotional intelligence, and strategic insight that AI can't replicate. AI can be a writing tool, but human experience will always be essential.

  • Key copywriting skills include strong engaging writing abilities, creativity, attention to detail, and an understanding of tone and voice. Copywriters also need to be research-savvy and be able to write in different and engaging styles. Some copywriters may have knowledge of SEO article writing.

  • Start by researching relevant keywords and include them naturally in your content. Then structure your article with clear headings and meta descriptions. Focus on high-quality, engaging content that provides value.

    Need expert guidance? A freelance SEO consultant can help optimise your strategy for better results!

  • An SEO web content writer creates engaging, optimised content that ranks on search engines and attracts the right audience. They use SEO web writing techniques like keyword research and formatting to improve visibility. Web content writing for SEO ensures your site drives traffic and converts visitors into customers.

  • The cost of a freelance copywriter in the UK varies based on experience and project scope. On average, content writer pricing ranges from £150–£500 per day, while hourly rates start at £30–£100. For specific projects, a content writer cost can be per word (£0.10–£0.50) or per piece (£100–£1,000+).

  • The cost of a freelance SEO specialist in the UK varies based on experience and project needs. The average SEO freelancer price ranges from £200–£600 per day or £40–£150 per hour. Some may charge per project, while ongoing services affect content writer charges if SEO content is included.

  • To find content writers, check freelance platforms such as UpWork or freelance.co.uk. You can also search on LinkedIn or ask for recommendations. 

    Need quality content? I offer freelance SEO services and copywriting tailored to your brand. Get in touch, and let’s create content that connects and converts!

  • A sustainability copywriter (sometimes known as an “eco-friendly copywriter” or “eco copywriter”) creates content that promotes ethical, green, and socially responsible businesses and appeals to a sustainably conscious audience. A freelance sustainability writer crafts messaging that aligns with sustainable values.

  • When hiring a remote content writer, check their portfolio, industry experience, previous client testimonials, and their alignment to your brand values. A digital marketing freelance writer should understand your brand voice and audience and consider prioritising SEO for content writing to boost visibility.