Email and Social Media Marketing Freelancer for Ethical Brands

As an email and social marketing freelancer, I help purpose-driven businesses produce engaging social media content that connects with ethically conscious audiences. 

Are you looking for a social media marketing freelancer who truly understands your values and helps you build an authentic, engaged community? Look no further! I specialise in sustainable social media marketing, working with positive impact brands that want to grow and make a difference. Whether you're just starting out or looking to elevate your social presence, I offer tailored social media strategies designed to align with your goals and values.

Hi, I’m Eloise,

An image of Eloise Osborne, a freelance copywriter and SEO expert.

I’m a freelance social media manager based in Edinburgh, Scotland who works with brands around the world.

I’m a passionate social media consultant with a deep commitment to ethical and sustainable marketing. I believe that social media can be a powerful tool for good, and I’m here to help your brand thrive in a way that’s true to your mission. With years of experience across various platforms, including Instagram, LinkedIn, TikTok, Facebook, and Pinterest, I create strategies that not only get results but also build trust and long-term relationships with your audience.

Why Work With Me?

I’m not just another marketer—I’m dedicated to helping brands that are doing good in the world. I combine my expertise in social media marketing with a passion for sustainability, creating content that resonates with your audience and drives real results. Whether you need a full social media overhaul, ongoing support, or a one-time consultation, I’m here to collaborate with you every step of the way.

Let’s build a social media strategy that aligns with your mission and makes a lasting impact. Get in touch today to discuss how I can help your brand thrive online!

Client Testimonials

  • Image of Simon Leich, CEO of CS Partners and the Leaders On A Mission Podcast

    "Eloise is creative; her work is of a very high standard. She sticks and adheres to timescales well. She is a total pleasure to work with, and we have benefitted greatly from our partnership together."

    Simon Leich, CEO of CS Partners and the Leaders On A Mission Podcast

  • Image of Diarmuid Glynn

    "Eloise was excellent managing our social media presence, creating and editing high-quality copy, and managing our Google Ads to materially increase our lead generation."

    Diarmuid Glynn, CEO & Co-Founder of EqualTo


  • Image of Kim Bergstrand

    “From the beginning, Eloise was full of energy and creativity, and tackled a range of marketing projects to a high-quality. She was able to easily adapt to the changing priorities in the department and the general fast-pace of our start-up."

    Kim Bergstrand, CRO & Co-Founder of EqualTo

  • Image of Lisa Rustemeier

    “Eloise is 100% reliable and trustworthy, enthusiastic in everything she does, and is willing to take on new challenges and gain new skills. She thoroughly fulfilled all our expectations and has contributed to the success of the company.”

    Lisa Rustemeier, Co-Founder & Managing Partner of Invest2Change

  • Image of Leander Stueble

    “Eloise was a pleasure to work with. From the offset she showed initiative, enthusiasm, and brought new ideas to the team. Her creativity combined with her academic writing skills made her a perfect fit for our company.”

    Leander Stueble, Co-Founder & Managing Partner of Invest2Change


Freelance Social Media Marketing Services

From copywriting for social media to video creation (including Instagram Reels and TikTok videos), I provide a complete range of services to enhance your online presence. I also specialise in photography production and graphic design, ensuring your content stands out and tells your brand's story visually.

In addition, I offer comprehensive social media audits to assess your current strategy, as well as consulting and training sessions to empower your team with the knowledge and tools to manage social media effectively. Whether you need a full-service social media plan or just expert advice, I’m here to help your brand grow with purpose.

  • Strategy, content creation, Reels, Instagram Stories, and engagement tactics.

  • Thought leadership, networking strategies, and content aimed at professionals and B2B audiences.

  • Video creation, trend analysis, and organic growth strategies for a younger, engaged audience.

  • Community-building, event promotion, and paid advertising strategies. 

  • Visual storytelling, pin design, and traffic generation to your website.

  • From welcome sequences to monthly newsletters, I tailor every campaign to reflect your brand’s voice and values.

  • I offer graphic design services that make your social media stand out, with eye-catching, on-brand visuals designed to boost engagement and communicate your message clearly.

  • I offer social media photography that captures your brand’s personality and connects with your audience—whether it’s product shots, behind-the-scenes content, or lifestyle imagery.

  • As a freelance marketing manager, I create short-form videos for social media that are tailored to your brand. From reels to TikToks, I handle planning, filming, and editing to bring your content to life.

  • I offer social media consulting services to help ethical and purpose-driven brands grow with confidence. From strategy sessions to content planning, I provide tailored guidance to strengthen your online presence and connect with your ideal audience.

Who I Work With

As a freelance social media manager, I work with businesses in Edinburgh, the UK and beyond that are committed to sustainability and creating a positive social impact. Whether you're a startup, a small business, or a larger organisation, I create engaging, purpose-driven social media content that reflects your values and connects with your audience.

Let’s Work Together!

Looking for a freelance social media manager to create waves for your positive-impact brand? Let’s have a chat!